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Portfolio - 2026 Edition

Gabriela
Milanova

Digital Marketing & E-commerce Specialist

SEO · Google Ads · WordPress · WooCommerce · Web & UI Design · AI-assisted workflows

Based in
Sofia, Bulgaria
Focus
Marketing · E-commerce · Web · Design
Contact
gabriela.milanov@gmail.com
Digital Marketing E-commerce WordPress SEO Paid Advertising UI Design
View Experience & Projects Download CV
00 Profile

I plan, build and grow the digital presence of small and mid-size businesses - the WordPress or WooCommerce build itself, and the SEO, paid campaigns and email marketing that make it worth building.

My background sits across three areas that most job titles keep separate: technical systems and infrastructure, web and UI design, and digital marketing and e-commerce. I don't hand a project off between specialists; I can scope it, design it, build it in WordPress, and then run the SEO and Google Ads that bring it traffic. That full-circle view runs through employed, business-project and independent work alike - and increasingly, I use AI tools as part of how I research, write and prototype faster, without replacing the strategy or judgment behind it.

Languages
Bulgarian (native) · English (B2)
Driving license
Category B
01

Experience

Eight employers across fifteen years - from IT and technical support, through web and graphic design, to digital marketing and e-commerce.

  1. Jan 2024 - Mar 2026

    Marketing & Advertising Specialist

    Nevo Sector Ltd., Sofia, Bulgaria

    Managed an informational website, e-commerce store and reservation platforms, including building a new reservation website. Created email campaigns, blog and media content, visual materials, and coordinated video production with subcontractors. Managed SEO activities and Google Ads campaigns to improve online visibility and performance. Also led digital development for several of the company's own business brands - see Selected Business Projects below.

    • Managed website structure, content, and updates
    • Created email marketing campaigns using Mailchimp
    • Produced blog articles and media content
    • Designed visual materials and coordinated video production
    • Managed SEO optimization and performance improvements
    • Planned and executed Google Ads campaigns
  2. Jun 2023 - Dec 2023

    System Administrator

    SofiaMed Hospital Ltd., Sofia, Bulgaria

    • Maintained and monitored internal IT infrastructure and user systems
    • Provided technical support for hardware, software, and network issues
    • Ensured system stability, security, and uninterrupted daily operations
  3. Dec 2018 - May 2021

    Web & Graphic Designer

    Smartworkx Ltd., Sofia, Bulgaria

    Designed and prepared web pages, newsletters, banners and video content as part of the marketing team. Maintained and updated the company website with new products, trainings and pages. Gained strong experience working with WordPress, Adobe CC and marketing tools.

    • Designed web pages, banners, and newsletters
    • Created visual materials for marketing campaigns
    • Maintained WordPress websites and updated content
    • Prepared promotional graphics and marketing visuals
    • Collaborated with developers and marketing specialists
  5. Feb 2018- Jun 2018

    Web & Graphic Designer

    Elektrosfera Ltd., Sofia, Bulgaria

    Rebuilt and optimized a multilingual responsive WordPress website. Developed additional brand websites and landing pages following modern web standards. Focused on clean HTML, CSS, and JavaScript practices.

    • Rebuilt multilingual WordPress websites
    • Developed additional brand websites and landing pages
    • Optimized responsive design and usability
    • Implemented clean HTML, CSS and JavaScript structure
  6. Dec 2016- Oct 2017

    Digital Designer

    Moby2 Ltd., Sofia, Bulgaria

    • Designed web pages, newsletters, banners, digital visuals and video materials
    • Worked closely with clients, advertising agencies and internal teams
    • Participated in full project lifecycle
    • Improved skills in front-end technologies and visual communication
  7. Jun 2016- Nov 2016

    Web & Graphic Designer - Internship

    Base Systems Ltd., Sofia, Bulgaria (incl. Tech Institute × Samsung mentorship)

    • Designed and built websites following design principles, typography and color theory
    • Improved knowledge in HTML5, CSS3 and JavaScript
    • Gained practical experience in creating business-oriented web projects
    • Contributed to Bulgaria's first real-time online challenge platform as part of a Samsung/Tech Institute mentorship programme
  8. Oct 2015- Mar 2016

    Web & Graphic Designer - Internship

    Cyber Tech Zone Ltd., London, UK

    • Created graphic and web design materials for various digital projects
    • Applied design fundamentals and web standards in real business tasks
    • Improved technical and creative skills in a professional environment
  9. Jun 2010- Jun 2015

    Technical Desktop Support Engineer

    SKYNET 1 Ltd., Sofia, Bulgaria

    • Provided technical desktop support and system maintenance
    • Assisted users with hardware and software issues
    • Developed strong problem-solving and communication skills
02

Selected Projects

Three featured case studies, followed by the fuller breadth of business, freelance and independent work.

Other Selected Work

Additional examples of the work - across web, e-commerce, design, marketing, B2B and information platforms.

Nevo Sector website Nevo Sector supplier network

Nevo Sector

Digital Marketing · Web · B2B E-commerce · Google Business

Developed while at Nevo Sector (2024-2026)

Full ownership of the digital presence - website, e-commerce store and reservation platforms - plus SEO, email campaigns and Google Ads. Site redesign and SEO work the CEO's reference credits with a 45% increase in traffic.

Funky Monkeys Escape Hub website Funky Monkeys escape room booking cards

Funky Monkeys Escape Hub

Website Redesign · Booking · UI/UX · Email Marketing · Google Business · Google Ads

Developed while at Nevo Sector (2024-2026)

Led the digital transformation and repositioning of an existing escape-room business, including website redesign, booking system, online payments and visual direction. Identified and coordinated an external social media production team, overseeing the full content workflow - from content concepts and publishing calendars to shoot logistics, on-site production and final creative approval. Managed SEO, email marketing and editorial content placements with Bulgarian media. .

Artopolis reservation platform Artopolis Splashing art-experience page

Artopolis

UI/UX · Website · Booking · Email Marketing · Google Business · Google Ads

Developed while at Nevo Sector (2024-2026)

Built the digital presence of Artopolis from the ground up, shaping its visual and content direction across digital channels. Identified and coordinated an external social media production team, overseeing the full content workflow - from content concepts and publishing calendars to shoot planning, on-site production and final creative approvals. Managed SEO, email marketing and editorial content placements with Bulgarian media.

Balkan Automation website Balkan Automation catalogue detail

BalkanAutomation

WordPress · WooCommerce · Digital Marketing · Google Business

Developed while at Nevo Sector (2024-2026)

Catalogue structure, category navigation and product pages for hundreds of SKUs across dozens of industrial brands. Online payments, SEO, email campaigns.

Antelope Audio product page Antelope Audio product detail

Antelope Audio

E-commerce · Product Pages · WordPress

Developed while at Elektrosfera (2018)

Responsive product and e-commerce pages carrying dense technical specification alongside a premium, considered feel.

Pink Cosmetics website Pink Cosmetics product detail

Pink Cosmetics

E-commerce · Web Design · SEO

Developed while at Smartworkx (2018–2021)

Marketing campaign and product pages for an international waxing brand and training academy, delivered on schedule.

Children's Heart Association

"Children's Heart" Association

Website Design · WordPress

Freelance / Independent

Visit Live Site ↗
03

Capabilities

A working set that spans a full project - from strategy and build to the marketing that drives it.

Digital Marketing

SEO Google Ads Facebook / Meta Ads Email Marketing Marketing Automation Content Analytics

E-commerce

WooCommerce Shopify E-commerce Platforms Conversion / Product Pages

Web

WordPress Joomla HTML5 CSS3 Bootstrap JavaScript PHP cPanel

Design

UI / UX Adobe Creative Cloud Web Design Graphic Design Video Editing
Languages
Bulgarian (native) · English (B2)
Driving license
Category B
04

AI-Assisted Workflows

Part of how I work day to day, not a separate specialty.

“I use AI as a production and thinking partner - not a replacement for strategy, creativity, or technical judgment.”

Tools

ChatGPT Claude Gemini Manus Canva / Canva AI

Applied to

Research Content Ideation Copywriting Marketing Analysis SEO Workflows Visual Ideation Image Generation / Editing Web Development Assistance Prototyping Automation
05

Education

2012 – 2014 · Sofia, Bulgaria

MA - Information Technology in Media Business

University of Library Studies & Information Technologies

2008 – 2012 · Sofia, Bulgaria

BA - Information Brokerage

University of Library Studies & Information Technologies

2012 – 2013 · Sofia, Bulgaria

Software Engineering

Telerik Software Academy

06

References

“Gabriela led the redesign of our corporate websites, implementing responsive UI and SEO optimizations that increased traffic by 45%. Creative, reliable, and innovative - she consistently exceeds expectations.”

Rami ZimermanCEO, Nevo Sector Ltd.

“Gabriela was our skilled System Administrator, managing IT infrastructure efficiently and ensuring all internal systems ran smoothly. Her reliability and problem-solving skills were invaluable.”

Simeon PetkovHead of Admins, SofiaMed Hospital

“Gabriela delivered our marketing campaign websites on time, with clean code and excellent UI design. Her attention to detail and understanding of WordPress workflows are outstanding.”

Maida WrightMarketing Director, PINK Cosmetics GmbH

“Gabriela coordinated multiple digital projects with precision, providing strategic guidance and technical leadership. Her insights into UX and UI are invaluable.”

Nayden NikolovCEO, Moby2 Ltd.

“Gabriela excelled in technical desktop support, keeping systems and daily IT operations running smoothly. Highly competent and proactive in solving technical challenges.”

Borislav PetkovHead of Admins, SKYNET 1 Ltd.